Film
criticism is the analysis and evaluation of films. In general,
these works can be divided into two categories: academic criticism
by film scholars and journalistic film criticism that appears regularly
in newspapers and other media.
Film critics
working for newspapers, magazines, and broadcast media mainly review
new releases. Normally they only see any given film once and have
only a day or two to formulate opinions. Despite this, critics have
an important impact on films, especially those of certain genres.
Mass marketed action, horror, and comedy films tend not to be greatly
affected by a critic's overall judgment of a film. The plot summary
and description of a film that makes up the majority of any film
review can still have an important impact on whether people decide
to see a film. For prestige films such as most dramas, the influence
of reviews is extremely important. Poor reviews will often doom
a film to obscurity and financial loss.
Conversely, there
have been several films in which film companies have so little confidence
that they refuse to give reviewers an advanced viewing to avoid
widespread panning of the film. However, this usually backfires
as reviewers are wise to the tactic and warn the public that the
film may not be worth seeing and the films often do poorly as a
result.
It is argued that journalist
film critics should only be known as film reviewers, and true film
critics are those who take a more academic approach to films. This
line of work is more often known as film theory or film studies.
These film critics attempt to come to understand how film and filming
techniques work, and what effect they have on people.